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WordPress & WooCommerce Case Studies
Case studies from 12+ years of custom WordPress work: Dokan marketplaces, WooCommerce Subscriptions and Bookings, LMS platforms, payment gateways, AI integrations and headless builds.
Smartlink ASI Promo Products Integration for WooCommerce
An import and sync engine that pulls the ASI SmartLink promo-products catalog into WooCommerce: products, variations, inventory and every media image, re-synced on a schedule without creating duplicates.
SKU unique key for every upsert
WooCommerce Catalog Import from Drivingi.com
The full drivingi.com product catalog imported into WooCommerce with every variation, stock availability, pricing and all images. It runs on the same engine as the Smartlink ASI sync, behind a source adapter.
Full catalog imported, ready to sell
Spanish Course Website Rebuilt in React on WordPress
A complete UI rebuild of a Spanish course website: custom REST endpoints power a ReactJS frontend with membership and ACF-based content, while the WordPress database stays as it was.
React new frontend on the existing WordPress
Dokan Multi-Vendor Marketplace Development for a B2B Industrial-Parts Store
A B2B industrial-parts marketplace on Dokan Pro needed commissions that matched product margins and withdrawals that could not go negative. I rebuilt both, plus onboarding, shipping, accounting exports and page speed.
340 active vendors
WooCommerce Subscriptions & Bookings Customization: Two Client Stories
Two client stories on one page: a coffee and meal-kit subscription store with about 12,000 subscribers, and a wellness clinic taking about 8,500 bookings a month. Both needed behaviour that stock WooCommerce plugins do not provide.
≈ 12,000 active subscribers (Client A)
LearnDash + MemberPress LMS Development for a Certification Body
A professional certification body needed cohort-based drip content, verifiable certificates, WooCommerce enrollment, corporate seats and gated forums. I built it on LearnDash, MemberPress and BuddyPress for 6,200 learners.
6,200 enrolled learners
Custom Elementor Widgets, Gutenberg Blocks and Divi Modules
Approved, on-brand widgets and blocks that pull live data and that editors cannot break. About 40 Elementor widgets, 18 Gutenberg blocks, 12 ACF blocks and 6 Divi modules across 9 projects.
40 widgets and blocks shipped across 9 projects
Premium WordPress Theme Customization: Astra, Avada, Flatsome, Woodmart, Salient
Child themes, WooCommerce template overrides and speed work for Astra, Avada, Flatsome, Woodmart and Salient. About 30 child themes, mobile LCP from 4.6s to 1.8s on the heaviest build.
≈ 30 child themes built
WooCommerce Payment Gateway Integration: Stripe, PayPal, Razorpay
Custom gateways, 3DS handling, saved cards, refunds and idempotent webhooks for Stripe, PayPal, Razorpay and a regional gateway. $8M+ processed across the portfolio.
$8M+ processed across Stripe, PayPal, Razorpay and a regional gateway
WooCommerce bulk import and export with WP All Import, WP-CLI and EDD migration
Nightly supplier syncs of a 250,000-SKU catalogue, an Easy Digital Downloads to WooCommerce migration that kept every active licence, and weekly feeds of 40,000 membership records. Each import is safe to re-run and can resume after a failure.
250,000 SKUs imported
Gravity Forms to CRM, WPML and ACF custom builds for a multilingual B2B site
A B2B site in 4 languages with 3,000 translated products, about 12 Gravity Forms feeding HubSpot and Salesforce, and an ACF-built Case Studies post type that editors can manage without a developer.
4 languages (EN/DE/FR/NL)
WordPress performance, security and SEO: Core Web Vitals, caching, Wordfence and migrations
One plugin shop hit three problems in a single month: failing Core Web Vitals, a malware flag and constant brute-force login attempts. The work covered speed, security, email delivery and SEO.
4.6s → 1.8s mobile LCP (heaviest build)
OpenAI in WordPress and WooCommerce: Rapidtextai and custom AI tools
AI drafting inside the WordPress editor and WooCommerce admin, built around Rapidtextai. Every output lands as a draft or meta field, never straight on the live site.
8,000+ AI generations per month across client sites
WordPress Subdomain Plugins: Posts, Pages, Categories and Authors on Their Own Subdomains
Four WordPress plugins that put a post, page, category or author on its own subdomain on a single-site install, using one shared request router.
2,800 subdomain URLs live across the portfolio
Headless Next.js Storefront with WordPress Content and Shopify Commerce, plus a Shopify App
One Next.js front end that reads content from WordPress and products from Shopify, with a unified cart, a custom embedded Shopify app, and webhook-driven revalidation.
1 front end for WordPress content and Shopify commerce